Bolla will launch a year-long Pizza and Wine tour at various Italian fests across the country. Bolla will also expand on its relationship as a sponsor of the U.S. pizza team, which will perform its award-winning aerobatic feats with pizza dough at each tour stop.
Bolla is launching a year-long online pizza contest entitled Taste of Your Town. Consumers will be challenged to submit pizza recipes which use local ingredients as well as a corresponding wine pairing at bolla.com/taste. The winner and a guest will win a trip to Italy to visit Bolla's homeplace in Verona and attend the 2009 World Pizza Championships in Europe.
--Nina M. Lentini