First, you should clearly define what kind of candidate
your organization needs. It's not enough just to say SEO anymore--will they need to craft a social media strategy and handle paid search too? Will they be the point person for clients, or will they
report to an account manager? Do you need a seasoned vet or are there some things that the new hire can learn on the fly?
Osborne also says that you should come up with some deal-breaker questions for the interview, and have a solid grasp of what technical skills would be "good to have," and which will be "absolutely mandatory."