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Diageo Adds To Its Category Lineup
January 11, 2008
Diageo is adding three products to its Progressive Adult Beverages category: Smirnoff Ice Light, Smirnoff Ice Strawberry Acai, and Captain Morgan Parrot Bay Mojito.
Consumer tastes dictate
the need for new flavor options and low-calorie offerings," said Mark Breene, VP/Diageo Progressive Adult Beverages, in a release.