HP Hood Intros Chocolate Champions IttiBitz

  • January 11, 2008
Chocolate Champions IttiBitz, a new ice cream product concocted of small creamy chocolate bits of ice cream and chocolate pieces in the shape of the Boston Red Sox logo, is being introduced by HP Hood in New England supermarkets this month.

Until now, the only way consumers could buy this type of frozen treat was at venues like sports stadiums and amusement parks. But thanks to an innovative new manufacturing process, consumers can buy IttiBitz at neighborhood supermarkets and store the product just like regular ice cream in home freezers, said HP Hood.

HP Hood's other Red Sox Ice Cream products including its 56-ounce containers of Fenway Fudge, Green Monster Mint, Peanut Butter Nation and Comeback Caramel.

--Nina M. Lentini

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