Abercrombie Readies Underwear Launch

  • January 14, 2008
Abercrombie & Fitch is reportedly getting into the undies business, opening the first of its Gilly Hicks stores in a Massachusetts mall later this month, reports Women's Wear Daily.

The Australian-themed concept will compete with American Eagle Outfitters' aerie stores and Victoria Secret's Pink line. A&F also operates Hollister and Ruehl.

--Sarah Mahoney

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