McClatchy, ImpreMedia Strike Hispanic Publishing Alliance

  • January 15, 2008

Spanish-language media publisher ImpreMedia and newspaper giant McClatchy Co., this morning announced a deal to create what they touted as “the largest online and print advertising platform in the nation serving the Hispanic market.” The platform will allow national advertisers to obtain significant penetration in 18 top U.S. Hispanic markets including nine of the Top 10 Hispanic markets. McClatchy’s participating Spanish-language publications include El Nuevo Herald in South Florida, La Estrella in Fort Worth/Dallas, Texas, and Vida en el Valle, which serves the California communities of Fresno, Merced, Modesto, Sacramento and Stockton. ImpreMedia’s newspaper network currently reaches seven of the top 10 Hispanic markets: El Diario La Prensa and Hoy Nueva York inNew York, El Mensajero in the San Francisco Bay Area, La Opinión in Los Angeles, La Raza in Chicago, Rumbo in Houston, San Antonio and the Rio GrandeValley. ImpreMedia’s nationally distributed, general interest magazine, Vista, extends its reach to a total 17 markets representing 66% of the U.S. Hispanic population.

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