Kroll To Head Worldwide Marketing For Warner Bros.

  • January 16, 2008
Sue Kroll has been named to the newly created position of president, worldwide marketing, Warner Bros. Pictures, it was announced today by Jeff Robinov, president, Warner Bros. Pictures Group.

As part of its ongoing review of best practices in running its businesses, the Studio will now have both its domestic and international theatrical marketing divisions report into a single office headed by Kroll.

In this new post, she will oversee the strategic creation and implementation of marketing campaigns for the films the Studio releases each year in the U.S. and internationally, directing all aspects of marketing, advertising, media planning, promotion, publicity and research. Kroll will also be charged with streamlining the Studio's overall theatrical marketing operation and increasing efficiencies between the domestic and international marketing arms wherever possible.

--Nina M. Lentini



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