• by Erik Sass  @eriksass1, January 17, 2008

AdSpace Networks is expanding its network of digital displays to 67 more malls around the country through a deal with CBL & Associates Properties. The expansion is part of an earlier strategic partnership formed by the two companies in April 2007, and represents an almost 70% increase over AdSpace's current portfolio of 100 malls with operational displays.

AdSpace runs a video program at its network of malls called "Today's Top 10," based on mall managers' selections of the best deals at each mall.

The network runs a 12-second video spot for each featured product, and 250 retailers contribute content. The AdSpace network includes about 1,300 8- and 9-foot screens in malls located in 39 of the top 50 DMAs.

Last year, AdSpace released the results of a study by Nielsen Media Research, which found that 47% of all mall visitors had seen content on the AdSpace network, and 34% could recall specific ads that had been displayed. On average, shoppers watched one of AdSpace's Smart Screen displays 3.3 times per visit, for a total of almost two minutes (114 seconds) viewing time, which translates into a total of almost 10 spots viewed during each visit.