The program is part of Diet Coke's new partnership with The Heart Truth, a national awareness campaign about women and heart disease, sponsored by the National Heart, Lung, and Blood Institute, part of the National Institutes of Health.
Klum will play a key role in the Diet Coke Red Dress Program by wearing a red dress--the national symbol for women and heart disease awareness--to the Academy Awards presentation on Feb. 24.
Consumers will have a chance to win Klum's dress through a sweepstakes at mycokerewards.com that benefits the Foundation for the National Institutes of Health. Klum's original couture dress will be created by renowned designer John Galliano for John Galliano.
--Nina M. Lentini