• January 18, 2008

SinglePoint, a media interactivity mobile company, is partnering with San Diego-based Tapioca Mobile, which specializes in mobile rich multimedia messaging, to offer an enhanced suite of mobile advertising services, including the development of advertisement-supported mobile campaigns.

The relationship will enable Bellevue, Wash.-based SinglePoint to incorporate ad and sponsor appearances directly into existing and future multimedia mobile campaigns, thereby unlocking advertising revenue for the publisher. SinglePoint will be able to offer its media and broadcaster clients targeted advertisement-supported mobile campaigns that encompass idea generation and development, campaign strategy, and application design from both companies. --Tanya Irwin