• by Fern Siegel , January 24, 2008

The Weather Channel knows weather is hot--and Nielsen Mobile agrees. It says TWC is one of the top mobile Internet sites, averaging more than 6 million unique users per month. To enhance its popularity, TWCI is revamping the site.

The redesign, which extends the TWC brand cross-platform, puts current conditions into the page header. Also, two sections, Pollen Forecast and Boat and Beach, have been moved to more prominent locations so users can access information more quickly. In addition, new maps add more surface detail than currently available on radar and satellite maps.

TWCI is capitalizing on ski season by adding ski conditions at popular resorts, surface conditions, base depth, new snow and open lifts. Average temps and sunrise/sunset times will also be included.

Says Louis Gump, vice president, Mobile for TWCI: "Our new ski section is a perfect example of providing our active, on-the-go users the information they are looking for. In this case, even when they are on the ski lift, planning their next run."