EMI Music's Partnership with SendMe Expands Mobile Company's Offerings

EMI Music and mobile music company SendMe, Inc. enter into a strategic agreement today that gives SendMeMobile.com members access to EMI's full catalog of mobile content, including 4,000 new ringtones.

Russell Klein, co-founder and CEO of SendMe, said the addition of EMI's catalog to SendMeMobile.com builds on the company's promise to give members "the broadest premium content out there."

EMI Music's record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. EMI artists that are now available at SendMeMobile.com include 30 Seconds to Mars, A Fine Frenzy, Lily Allen, Corinne Bailey Rae, Belinda, Beastie Boys, Dierks Bentley, Chemical Brothers, The B-52's, Coldplay, Daft Punk, Norah Jones, Lenny Kravitz, J. Holiday, Dean Martin, Bob Seger, Frank Sinatra, Joss Stone, The Rolling Stones, K.T. Tunstall and Keith Urban.

SendMe's other content partners include Universal, Glu, Telcogames, Sony Pictures and The Orchard. Members have access to games and music. SendMe's built-in community allows members to create and share their favorites with friends and family on-the-go.

"SendMe is another innovative way for us to strengthen the bond between our artists and fans," said Lauren Berkowitz, senior vice president, digital for EMI Music North America, in a statement.

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