ADSDAQ Hits New Audience Milestone

  • January 25, 2008
ComScore has ranked ContextWeb's ADSDAQ ad exchange in the Top 25 online ad-supported entities.

The latest ComScore Media Metrix December 2007 Key Measures Report "confirms that the ADSDAQ Ad Exchange now reaches 80.1 million monthly unique visitors, representing 43.6% of the U.S. online population. In addition, in the three months since the Company's new self-service name-your-price Selling Desk was launched, the number of Web publishers working with ADSDAQ has reached more than 2,500, enabling ADSDAQ marketers to serve 2.7 billion targeted ad impressions in December alone.

The ADSDAQ Ad Exchange matches buyers and sellers of online advertising, so that advertisers can increase their reach with their desired audience cost-effectively, while offering sellers the most appropriate advertising at the best possible price for their online inventory. The ADSDAQ exchange currently has more than 350 advertisers creating their own AskPrice to reach specific target audiences in a wide variety of quality content.

--Tanya Irwin

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