• The Hollywood Reporter, Friday, January 25, 2008 11:01 AM

"Breaking Bad," AMC's second shot at an original scripted drama series, is off to a pretty good start. The show pulled 1.4 million viewers for its 10 p.m. Sunday premiere, according to Nielsen Media Research. That's in line with AMC's first scripted drama, "Mad Men," which debuted in July to an audience of 1.6 million and has since been picked up for a second season.

Further, "Bad" was up against especially strong competition in the form of the NFC championship game on Fox, which drew 54 million viewers. Still, it managed to average 796,000 adults 25-54 and 785,000 adults 18-49. And the show grew in its second half-hour -- after the game was over -- by 48% in 18-49 and a whopping 90% in men 18-34.

Read the whole story at The Hollywood Reporter »