Sears Holdings Corp. named OgilvyOne, the digital and direct marketing unit of Ogilvy Worldwide, as its Direct Marketing and Customer Relationship Management (CRM) agency of record, unseating
incumbents including DraftFCB.
OgilvyOne will develop and manage the strategic redesign, execution, testing and ongoing optimization of targeted marketing programs for both the Sears
and Kmart brands. This is Sears Holdings first CRM agency appointment. Ogilvy will service the account from its New York and Chicago office.
--Tanya Irwin
