SMB
owners can create how-to videos, produce their own commercials, or even shine a spotlight on some of their favorite customers--and if the video is optimized properly, they can wind up snagging prime
placement on the SERP, often by being the only multimedia content in their category.
Boland says that right now video serves as a "back door" for SMBs trying to get into the top spots across all of the engines--since bid pressures or lack of authority may keep them out when it comes to plain text links. With the engines automatically reserving some of the highest ranked positions for video content, just putting it out there (and submitting it to the myriad video sharing sites) is enough to snag maximum visibility for SMBs.