Coors Light In Hispanic Effort For Super Bowl

  • January 29, 2008
Coors Light, the official beer of the forthcoming Super Bowl, is supporting with a Hispanic-market effort that includes bilingual Super Bowl packaging, and Tazón Latino II (Latino Bowl II), a second annual nationally televised flag football game featuring former NFL players and Latino celebrities.

For each touchdown scored during Tazón Latino II, Coors will donate $1,000 to the Arizona Hispanic Chamber of Commerce to promote leadership development.

Tazón Latino II will be hosted by Telemundo personalities Karim Mendiburu, Edgar Lopez and Alejandro Blanco, and will be televised on Telemundo on Sunday. Players include NFL alumnae Marcus Allen, Rocket Ismail, Randall Cunningham, Wayne Chebret, Eric Dickerson and Fuad Reveiz. Participating Latino celebrities include Carlos Ponce, Aylin Mujica, Miguel Varoni, Julissa Bermudez, Vanesa Hauc, Alex Sirvent, Kat DaLuna and Baby Bash.

--Karl Greenberg

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