Traditional gifts, such as candy, flowers and jewelry, will see a slight decrease in popularity this year with more consumers preferring gifts of experience and gift cards.
Almost half (48.2%) of all consumers plan to celebrate Valentine's Day with a special night out, compared to 45.3% last year, and 12.3% will give a gift card, compared to 11.3% last year.
Greeting cards still remain the most popular choice, although the number of people planning to purchase one is down from last year (56.8% versus 62.8% last year). Nearly 48% of consumers will buy candy, 35.9% will buy flowers and 11.8% will buy clothing.
--Nina M. Lentini