Disney Extends 'Year Of A Million Dreams'

  • January 30, 2008
Celebrity snapshot taker Annie Leibovitz is continuing Walt Disney World's "Dream Portrait" series of photograph/ads featuring artists, dancers, musicians, actors, extending the Burbank, Calif., company's campaign, "Year of a Million Dreams," through 2008.

The effort promotes California's Disneyland and Florida's Walt Disney World resorts. The latest iterations include a shot of Jennifer Lopez and Marc Anthony riding a flying carpet, with the ubiquitous Whoopi Goldberg as the Genie.

A play on Peter Pan has Gisele Bündchen as Wendy, actor/dancer/choreographer Mikhail Baryshnikov as Peter Pan and Tina Fey--presumably with her credit card--as Tinker Bell leaving London for Never Land.

Jessica Biel plays Pocahontas sprinting through the forest while an English ship sits offshore. Special inserts with the images will appear in select Condé Nast publications in March. The campaign, which launched last year, has featured the likes of Beyonce Knowles.

--Karl Greenberg



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