The co-branded project launches two focus groups in California. Each will give women an opportunity to respond to the Republican and Democratic presidential candidates on key issues during and after their televised debates. The Republican debate was held Jan. 30; the Democratic debate airs tonight.
Politico will report on how the crucial women's vote stacks up on its Web site. Lifetime will also have a strong online presence, including a forum for users to discuss the debates and the crucial upcoming Super Tuesday primaries.
Says Meredith Wagner, executive vice president, public affairs, Lifetime Networks: "This partnership will enrich the content we can offer to women to make them more informed and empowered voters throughout this election year."
Lifetime has promoted its "Every Woman Counts" campaign in five presidential election cycles. The effort includes on-air shows and digital and grassroots initiatives to register more women and get them to run for office. It also highlights issues that are important to women.
The group's reactions will be handled by pollsters Kellyanne Conway of the polling company TM and Celinda Lake of Lake Research Partners.