Mrs. Fields Sells Great American Cookie To NexCen

  • January 31, 2008
NexCen Brands has acquired the Great American Cookie Co. from Mrs. Fields Famous Brands. The purchase price of the transaction is $93.7 million, and consists of approximately $89.0 million of cash and NexCen common stock valued at approximately $4.7 million.

This transaction adds another premium treat brand to the four brands in NexCen's quick-service restaurant portfolio, which include the premium, hand-mixed ice cream chains MaggieMoo's and Marble Slab Creamery, as well as the hand-rolled pretzel chains Pretzel Time and Pretzelmaker. The Great American Cookies acquisition marks the ninth brand added to NexCen Brands portfolio and increases its franchise locations from 1,600 to 1,900 locations worldwide.

--Nina M. Lentini



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