The companies said they
would draw the opt-in panel from a subset of DirecTV's more than 16.6 million subscribers, and plan to launch a commercial service, dubbed TNS DirecTVview, sometime this year.
TNS said it would measure the total viewing, including the live and time-shifted (DVR) viewing of programs and commercials at a second-by-second interval, of 100,000 representative households within DirecTV's national footprint.
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