• February 4, 2008

Calvin Klein, Inc., a unit of Phillips-Van Heusen Corporation and Calvin Klein Fragrances, a division of Coty, Inc., has announced that actress Eva Mendes will be featured in a fall CK Fragrances advertising campaign.

The company has been using models and stars for years: Kate Moss, Scarlett Johansson, Christy Turlington, and Natalia Vodianova have all appeared in CK Fragrances ads.

Catherine Walsh, senior vice president/American Fragrances, Coty Prestige, said in a release, "Eva Mendes is a striking beauty, with a sultry appeal that resonates globally. She embodies the sexy, provocative essence of the Calvin Klein brand, and we are thrilled that she will be the newest iconic beauty to represent Calvin Klein Fragrances." Translation: she's hot.

--Karl Greenberg