• February 4, 2008

Nobox Marketing Group's first interactive initiative for Copa Airlines--"Boleto Dorado" (Golden Ticket)--was launched last month. The promotion has thus far attained impressive results, surpassing all expectations with regard to both new registered users and referrals. The Boleto Dorado promotion offers those registering online a chance to win one free vacation each year for five years to any of Copa Airlines' destinations.

Nobox, a Miami-based interactive agency specializing in universal integrated marketing strategies, is Copa Airlines' Interactive Agency of Record.

The 100% Hisplanic-owned Nobox takes an integrated approach, combining offline and online media to create more comprehensive and holistic 360-degree marketing strategies to better connect clients with their traditional markets and also tap new market segments.

--Tanya Irwin