• Search Engine Watch , Monday, February 4, 2008 11 AM

While the time for making New Year's resolutions and predictions has passed, it's still early enough in 2008 to have wish lists for how various things will turn out. Kevin Newcomb puts search marketers' wishes out there in part two of this series on search's biggest problems--and hoped-for solutions. The wishes center on two main areas of improvement--more tools and more transparency.

Jody Nimetz from Enquiro is hoping for a keyword analysis tool that "provides some sort of accurate search volume," and more comprehensive site management and traffic monitoring tools from Ask, Yahoo and MSN (a la Google Webmaster Tools). Meanwhile, Richard Zwicky of Enquisite wants adCenter APIs and a unique click identifier from Yahoo.

In terms of transparency, Josh Palau of Avenue A / Razorfish wants a better understanding of how the different forms of multimedia will ultimately rank on the SERPs, and Impaqt's Matt Naeger is hoping for more in-depth info, like ad copy, cost and position at the time of a click from the engine's Web analytics packages.

Read the whole story at Search Engine Watch »