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Budweiser's "Rocky" Parody Wins The Ad Bowl

  • USA Today, Monday, February 4, 2008 11:15 AM

Anheuser-Busch aired the best-liked Super Bowl ad for a record 10th-consecutive year, according to results of the Super Bowl Ad Meter real-time consumer focus group testing. Unlike many previous winners, A-B's ad didn't tickle the funny bone. It featured a Dalmatian who becomes personal trainer to a dejected draft horse eager to make the team pulling the famous Budweiser beer wagon.

The other Top 10 ads: FedEx (FedEx beats giant carrier pigeons); Bridgestone (critters scream with squirrel missed by car); Doritos (giant rat goes for guy's bag of chips); Bud Light (fire-breather heats up romantic dinner); Bud Light (men sneak beer into wine-and-cheese party); Coca-Cola (cartoon-character parade balloons go after Coke Classic); Diet Pepsi Max (star-studded cast stops dozing); Planters (scent of nuts makes homely woman alluring) and a tie between Tide to Go (shirt stain is louder than a job candidate) and SoBe Life Water (Lizards dance with model Naomi Campbell).

The least popular ads: MC Yukon (big SUV's new fuel-efficient hybrid model); Paramount (promo for "Iron Man" with Robert Downey Jr.); Under Armour (Big "E," other athletes launch sports apparel brand's first shoe); White House ONDCP (message about anti-prescription-drug abuse); Doritos (music video for online song contest winner).

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