Wal-Mart Debuts Valentine's Day Web Sites

  • February 5, 2008
Wal-Mart is introducing two web sites designed to help consumers choose an appropriate gift for their Valentines.

Helpachickpick.com and Helpaguybuy.com offer shopping tools to identify the "gift profile of their significant other," says the company, resulting in "the perfect gift at the perfect price."

Customers answer short questions about the recipient's personality, and the sites will identify a corresponding category, such as fashionista or sports fanatic, and offer gift suggestions. Customers can browse suggested items, create a list and head to their local Wal-Mart or shop online at Walmart.com.--Nina M. Lentini

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