Clickpicks: Best Ad Network Sites

  • by June 17, 2002
All ad networks ultimately aim to put buyers and publishers together, but their own sites vary widely. Some merely offer testimonials to their success; others allow visitors to conduct research, make online queries, track results, and manage inventory. Here’s a selection of some of the best ad network sites and what they do.

Advertising.com (www.advertising.com) has an eye-catching website with easily navigated information on everything from a media kit to email, web, and wireless advertising solutions. The site offers ample information on Advertising.com’s Ad LearnSM Optimization Technology and Conversion Tracking and Optimization Technology and how these tools work for the client. Case studies and client success stories report on Advertising.com’s role with graphs, objectives, results, and testimonials.

Clear Blue Media (www.clearbluemedia.com), a Texas-based banner ad network specializing in targeted and run-of-network CPM and CPC banner advertising on over 8,500 websites across 16 channels, provides a simple site with plenty of information and links. The site includes an overview of the advertising types available and the range of costs involved. Uncluttered, Clear Blue Media’s site sticks with the essentials, but is thorough in those, offering bios of the company’s directors, online registration, and company news.

Engage Media (www.engage.com) presents everything from its newsletter to case studies to upcoming company events on its site. It even offers detailed information about its privacy statement and industry resources, standards, and publications. Thorough information is available to buyers at the site, and though there is no online registration, a buyer can submit a detailed query to the company via an online form.

24/7 Media (www.247media.com) sports a site reflecting its leadership position in the industry. The visually pleasing site, draped in calming blues and greens, has even more brawn than beauty. A contact list based on type of inquiry and regional location is detailed, though a bit formal. The site offers plenty of informational punch with resources for Internet news including organizations, newsletters, and research. A unique feature is the glossary of techie terms.

ValueClick (www.valueclick.com) has a straightforward, easy-to-use site offering online registration. Company information is presented with supporting facts and figures, and an extensive contact list for the U.S., Japan, and Europe makes multimedia, person-to-person contact with the company easy.

Sonar (www.sonar.com) offers entryways for publishers and advertisers on its homepage where these two groups can click to search information specific to their needs. The site focuses on information about categories, benefits, FAQs, and tag generators for publishers plus benefits, targeting, reporting, categories, and even a rate card for advertisers. Though online registration is not available, request forms are.

L90’s (www.l90.com) website offers information to advertisers and publishers, as well as information about its AdMonitorTM technology. Everything a buyer could want from a press kit to a rate card, and even a career center, is available on the site, except online registration, which must be handled through a representative.

AdFlight (www.adflight.com) is the only site here that allows online buying. Buyers can access their accounts online with AdFlight to execute, analyze, and optimize their cross-media campaigns. The site promotes its self-service model and even offers a free test flight. Contact information is available, but the focus is on online account handling. — Bridgitte Arnold

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