A story in the Jan. 31st edition of
Online Media Daily incorrectly implied that vertical ad network Adify has been audited and certified by the Interactive Advertising Bureau. While the IAB
confirmed that Adify had complied with its recommended guidelines for third-party auditing and certification of its service, the IAB does not actually certify companies or their processes and methods.
imServices, the company that completed the audit of Adify, however, is an industry recognized third-party auditor, an IAB spokesperson said.
