The Ad Council has selected McKinney & Silver to create a mass media breastfeeding awareness campaign. A three-year assignment, the campaign's goal is to increase breastfeeding rates for first-time
mothers who would not normally breastfeed. McKinney + Silver will work pro bono to develop the PSAs. It will work with the Office of Women's Health/ U.S. Department of Health and Human Services
(DHHS).
