Kellogg, Animal Planet Pair In Cereal Product

  • February 7, 2008
Kellogg and Animal Planet are debuting a new cereal called Wild Animal Crunch.

The product contains facts and games about wildlife and the environment on four different packages with photographs of "real animals," Kellogg said in a release.

The company said the cereal is part of its "ongoing commitment to meeting consumers' health and nutrition needs and responsible marketing to children practices."

It contains 14 grams of whole grains, 8 grams of sugar, 3 grams of fiber, 1 gram of fat and 100 calories per serving.

--Nina M. Lentini

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