The Super Bowl has also become an important vehicle for cross-media advertising. Though the ads are viewed on TV, many of them direct their audience to a Web site for related information, content, or promotions. This year, 13% of respondents said that they watched a Super Bowl ad online after the game and 13% also said that they visited an advertiser Web site after the Super Bowl. Of those who visited an advertiser's Web site, 38% said they visited GoDaddy.com, while 22% visited Coca Cola's site and 21% visited Pepsi's site.
--Tanya Irwin