• by Tameka Kee , February 8, 2008

Movaya has launched a beta version of its Movaya TryNBuy platform for mobile game sales in the U.S.

Available via BustedThumbs, a direct-to-consumer merchant of mobile games and entertainment content, Movaya TryNBuy is an off-deck licensing application that works across multiple carriers. It allows consumers to download a trial version of a game to their mobile phone before purchasing, and publishers can configure free play options like length of play and number of levels.

At www.bustedthumbs.mobi on Web-enabled handset or www.bustedthumbs.com via PC, users can access games from over 30 publishers who have signed on as part of the beta launch.

"With Movaya's TryNBuy, we know that once people are able to try out titles like the award-winning Tower Defense or our addictive stick-figure phenomenon, Super Action Hero, we'll be creating a whole new group of Com2uS fans," said Don Lim, general manager of Com2uS America, one of the Movaya's publisher partners.

According to Phil Yerkes, CEO of Seattle-based Movaya, although there has been widespread commentary on the various factors that have been holding back the growth of mobile games in the U.S., there haven't been enough solutions--and the company is working to change that.

"With our PlugNPlay launch last year, Movaya solved one of the major issues, which is to increase points of distribution. And now with TryNBuy, Movaya has solved the last remaining issue, which is the risk-free download for consumers," Yerkes said. "Try-before-you-buy was a major driver in the huge growth of casual games on the desktop and now Movaya is bringing this to the mobile marketplace."