Search marketers have unlimited avenues for training and education, from books and online courses, to huge conferences, small workshops and one-on-one classes. Jill Whalen says that the way to choose
your own best path to enlightenment starts with making a few qualifications: your current level of knowledge, your learning style and your budget.
Newbies to the practice may best
benefit from online courses (both from a pricing and scale of info standpoint), while more seasoned search marketers may be best served by a large conference. There's also the option of small
in-person courses that focus on one or two specific topics, and even some conferences (like SES NYC) are starting to develop in-depth training sessions.
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