• SEOptimise, Friday, February 8, 2008 3:30 PM

How many times have you pitched a prospective new client--having done the research to know that they could be ranking better--only to have them respond with, "We already have an SEO company and we're very happy with them"?

Patrick Altoft has had enough of it, and he argues that more companies should be staging "break-ups" with their search firms if they're delivering mediocre performance.

Altoft argues that it's the result of business practices that have become ingrained in the search industry: namely, the idea of working really hard to produce stellar results at the beginning of the relationship (often at a loss in terms of time vs. compensation), and then slacking off in later months because search firm principals feel they've "earned" it.

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