• February 11, 2008

General Mills' brand Cheerios will donate $1 to WomenHeart, a national patient advocacy organization serving women with heart disease, for every code entered at cheerioshelpinghearts.com by Jan. 30.

Codes will be featured inside specially marked boxes of Cheerios.

Partner 8th Continent soymilk will also donate $1 for every code entered at 8thcontinent.com by Dec. 31.

Cheerios and 8th Continent will donate an additional $200,000 to help raise awareness and provide education about the risk of heart disease in women. This donation, combined with the donations based on code entries, brings the total potential donation to WomenHeart to a half million dollars.

--Nina M. Lentini