Kmart has turned the Blue Light off. The retailer announced today that its online e-commerce site will be re-launched and named www.kmart.com, retiring the look and name Bluelight.com. The new site
includes the same visual themes found in the company's "Stuff of Life" advertising campaign. The site also features more information on Kmart stores, including a dedicated area on the home page to
alert consumers to nationwide events, promotions and sales.
