Try sprinkling a few one-sentence paragraphs into your copy. You should already be aiming to keep long blocks of text to a minimum, but interspersing really pithy sentences (that obviously make sense
and are relevant) can draw in a scanner's eye. If they like what they see, they'll be inclined to read more.
Montoya also says that bulleted lists also attract scanners, but it's important to put the most important info in the first two points to engage their interest. And don't forget to include a few bold sentences or capitalized words, as they may be one of the best ways to get your point across quickly.