Analyst: Premium Branded Content Sites And Facebook Big Winners

  • February 12, 2008
During a conference call on the monetization of social networking sites, JPMorgan Web analyst Imran Khan pointed to premium branded content sites and sites like Facebook to be the big winners this year.

Blended CPM pricing growth rate are expected to accelerate, as blended CPM pricing bottomed out late last year. Also expected are tighter offline inventory and better monetization techniques leading to a re-acceleration of growth this year.

Global consumer growth is also expected to benefit Internet companies.

--Gavin O'Malley

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