• ReadWriteWeb, Tuesday, February 12, 2008 12:30 PM

Delver... well, delves into the social graph to deliver a personalized search experience that takes a user's social networking connections and interests into account when coming up with results.

"Instead of just looking at a Web site's popularity, Delver looks at information like whether your friends have tagged the site or if it's found on their social network profiles, bookmarking sites, photos and video sharing sites, or on their blogs," says Sarah Perez. "The results are more relevant because they account for who a person is and what they find valuable."

One of the features that makes Delver unique is that none of your contacts has to sign up to be included in the search results--the engine automatically finds all info that's publicly available (by scanning your own social network connections) to beef up the results. "If Google can get to it, so can Delver," says Liad Agmon, Delver's CEO.

The service will be available in beta this March, as the Herzliya, Israel-based Delver is officially opening U.S. offices in Silicon Valley in the spring. Those interested in being part of the private beta can sign up for an invite at www.delver.com.

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