The effort launches during the NBA All-Star 2008 in New Orleans, with activities like the T-Mobile Rookie Challenge & Youth Jam and NBA All-Star Jam Session presented by Adidas.
On Friday, the Goldfish brand will host an NBA FIT Break, which will showcase a variety of exercises for kids. At a venue called the Goldfish NBA FIT Zone, the company will host basketball clinics with NBA and WNBA players.
Forthcoming are a series of television ads, promotions, and consumer events featuring Dwyane Wade.
--Karl Greenberg
advertisement
advertisement