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Dunkin' Expands All-Day Menu

Dunkin' Donuts will announce today that it is targeting afternoon and evening crowds with new flatbread sandwiches and personal pizzas heated in convection ovens rather than microwaves. The chain hopes the move will improve food quality and bolster an expansion plan that's introducing Dunkin's pink and orange-themed restaurants far beyond the brand's Northeastern base.

The 57-year-old chain is billing what it calls its "all-day, oven-toasted menu" as its biggest change since its launch of espresso drinks in 2003. The goal is to even out sales throughout the 5 a.m. to 11 p.m. day maintained by most of the 5,400-plus stores in the U.S. About two-thirds of sales come before noon, with most customers choosing snacks such as baked goods and breakfast sandwiches with coffee.

Dunkin' will also offer items such as multigrain bagels and angel food muffins in coming months--healthier fare in line with Dunkin's switch last fall to what it calls a "zero gram trans fat" menu at U.S. locations. "This is a long-term commitment, with a continuous flow of new products off the oven-toasted platform," says Will Kussell, president and chief brand officer.

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