The new owners of Ellen Tracy plan to maintain the label as a bridge brand and license it out, according to sources. The first task will be to find a designer. George Sharp resigned as vp of design
last month to join St. John. The next step will be a battle to reclaim the volume that the brand has lost. The slide has been propelled by changes in the bridge market, product issues and recent
economic woes.
The deal reportedly is being done for $50 million in cash and a contingent payment.
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