• February 15, 2008

JumpTV, which had provided international TV programming online, is changing its focus to sports and Latin American content as part of a broader restructuring.

The move follows the company's push into sports programming last year with its $60 million acquisition last year of video sports network XOS. In the last quarter, JumpTV says it streamed more than 5,500 events including college bowl games and NCAA volleyball and soccer championships.

In targeting the underserved Latin American market, the company offers 1,000 hours of content daily via partnerships with 80 Hispanic TV stations. Separately, JumpTV has hired Oppenheimer & Co. to explore the sale of its content delivery network and its programming from non-Latin countries.

The company said it would also continue to build its ad sales team and reconstitute its executive team in Toronto. Former JumpTV president Kaleil Tuzman left the company with other executives last month to lead financially troubled online video company Roo.

--Mark Walsh