Goodyear Breaks New Ads During Daytona 500

  • February 19, 2008
As the exclusive tire supplier of Nascar's three largest racing series, The Goodyear Tire & Rubber Company last weekend unveiled its newest advertising messages to reinforce its leadership role in Nascar and consumer tire innovation.

Airing during Sunday's telecast of the 50th running of the Daytona 500 will be Goodyear's newest ad in its "Goodyear Get There" campaign. Entitled "Follow the Leader," the ad shows the Goodyear Blimp leading the way toward a racetrack with race fans, and even race drivers, recognizing the blimp above. The final scene shows the blimp in flight, with lines of traffic following the aerial icon to get to the track.

The Goodyear blimp, "Spirit of Innovation," flew above Daytona International Speedway last week--including on race day--to deliver messages to the tens of thousands attending on-site activities, preliminary races and Nascar's Daytona 500. Those messages, via the blimp's illuminated sign, will support Goodyear's latest marketing campaign, consumer tire and service promotional offers, a variety of charitable organizations and more.

--Nina M. Lentini

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