Missing out on growth
in those segments was a key factor depressing Hershey sales and earnings last year, eventually leading to a sweeping overhaul of the board of directors. Hershey is counting on Bliss and a new line of
chocolates it is developing with Starbucks to help it gain ground in the premium segment.
Bliss, a piece of chocolate with a rounded top that fits in the roof of the mouth, will be priced
at $3 to $3.99 for a 36-piece bag. The candy will come in dark chocolate, milk chocolate and milk chocolate with a melt-away center.
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