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PSAs To Alert Americans To Digital TV Switch

  • Reuters, Friday, February 22, 2008 10:45 AM
U.S. regulators are expected to give broadcasters more flexibility in how they alert viewers about the transition to digital television in 2009, sources close to the agency said on Thursday.

The proposal to be approved by the Federal Communications Commission this week involves public service ads that broadcasters are required to run to warn Americans that older, analog televisions will not work after the 2009 switch without the addition of a converter box. The ads must also tell viewers what they need to do to keep their TV from going black.

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