• by Fern Siegel , February 26, 2008

According to a recent report from the Carmel Group, digital signage is expected to exceed $2.5 billion in revenue by the end of 2010. And D3 LED is getting in on the action. The company just completed its latest project, the redesign of the ABC Ribbon Super Sign in Times Square, to enhance the network's out-of-home marketing opportunities.

With a projected reach of 1.3 million people daily, it advertises ABC's clients as well as promo spots for the network. ABC shows include "Dancing With the Stars," "Desperate Housewives," "Ugly Betty" and "GMA." Various ESPN sports shows and Disney feature films and theatricals are also promoted.

The new LED display can show full-motion HD video, ranging from previews of ABC programming to commercials from advertisers. The 3,200-square-foot sign operates 24/7. In addition to its in-house efforts, the network is also approached by companies that want to advertise in Times Square. Others rent its studio and use the signage to showcase an event.

The 3-year-old D3 also produced digital displays in Atlantic City for Harrah and Caesars, and displays in Washington, D.C.'s Gallery Place. D3 has created additional signage for Fox News, Chase and the U.S. Armed Forces.