America selected its favorite Dove Body Wash ad on Sunday night as part of the Dove Supreme Cream Oil Body Wash Ad Contest. The contest invited consumers to share their views on luxury in a 30-second
ad. More than 3,500 entries were submitted, more than double last year's inaugural contest.
Two top spots were revealed during a commercial break in The Oscars. Viewers then had one
hour to vote online or by text for their favorite of the two finalists' ads. "Private Practice" star Amy Brenneman announced America's favorite ad during a commercial break later in the awards show.
The ad was created by Celeste Wouden of Mantua, Utah. Entitled "Speedy Spa," the spot begins by humorously illustrating a woman's hurried shower routine. It continues by demonstrating how the
moisturizing benefits and luxurious lather of the new Dove Supreme Cream Oil Body Washes allow her to enjoy a pampering shower experience every day, even when short on time.
--Tanya Irwin
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