To extend the reach of its business and financial news coverage, the Chicago Tribune is teaming up with local TV stations WGN-TV and CLTV, which have begun airing segments highlighting the newspaper's
content. Each Friday, the WGN News at Noon features a preview of the Tribune's Sunday Business section, typically the section's showcase article. On CLTV, the daily Chicago Tribune Business Sense
Update works as a mini- newscast from the Tribune. "The intent is to directly drive readers to the newspaper," said Rob Karwath, Chicago Tribune's associate managing editor/business and financial
news. "It's more of a branding opportunity. It's a quick tap on the shoulder of the Chicago Tribune business staff. It might feature a hot news story, reaction to the day's news or a look at where the
market is. The goal is to get readers to think of us as people who know what's going on in the business and financial world."
